A defense of Weber’s Protestant Ethic thesis from the 1940s by Ephraim Fischoff makes the plausible argument that critics — and many supporters — of Weber’s essay attached unwarranted causality to it, as if “Calvinism caused capitalism.” Instead, Fischoff explained:
Weber’s thesis must be construed not according to the usual interpretation, as an effort to trace the causative influence of the Protestant ethic upon the emergence of capitalism, but as an exposition of the rich congruency of such diverse aspects of a culture as religion and economics.
Fair enough. Then along comes Colin Campbell 43 some odd years later talking about the Other Protestant Ethic. It was Campbell’s intention in The Romantic Ethic and the Spirit of Consumerism to update Weber and to fill in what he saw as a significant gap in Weber’s thesis — his failure to account for new consumer attitudes, which Campbell traced back to Sentimentalism and Romanticism, both adaptations of Protestantism.