Musk’s Tesla brand is becoming toxic. The unsold cyber trucks are accumulating in large lots. Sales of Tesla sedans have slumped, partly because Musk himself is a toxic brand and partly because of competition. Looks like Musk is crying “uncle.” “Elon Musk, who turned an upstart electric vehicle maker into an industry-changing powerhouse, is pulling […]

My junior high instrumental music teacher and band director was a spinster who never owned a car. She took taxis to get around our small town. At the time, it seemed odd. Now that I’m 70 years old, it looks like my future. The promises of robotaxis (I’m looking at you, Elon) have so far […]

Like commercial fusion power, Tesla’s robotaxis are always just around the corner but never quite here. In the case of Tesla, it doesn’t really matter because the marketing is the product. “There’s an old adage in the auto industry that if you want to move a product you have to “show the car.” Tesla is […]

At some point in the next 15 years or so, someone is going to extend their hand to me and say: “You need to give me the car keys. You can’t drive anymore.” So having the option of a robotaxi to get to the grocery store is attractive. Where are we on that project? “In […]