U.S. Colleges Face an Enrollment Drop

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Pickup trucks with trailers and cars with yawning trunks pulled up onto untended lawns in front of buildings from which people lugged books, furniture, mattresses, trophy cases and artwork.

Anything else of value had already been sold by a company that specializes in auctioning off the leftover assets of failed businesses. At least one of the buildings was soon to be demolished altogether, its red-brick walls dumped into its 1921 foundation.

This was the unceremonious end of Iowa Wesleyan University, a 181-year-old institution that closed in 2023 after financial losses due in part to discounts it gave out as it struggled to attract a shrinking pool of students.

When a college closes, “all the things that are mementos of the best four years of a lot of people’s lives are sold to the highest bidders,” says Doug Moore, founding partner of a firm that has helped handle the logistics of shutting down four colleges in the last few years, including Iowa Wesleyan.

The outlook, Moore and other experts say, is that there will likely be many more such scenes in the years ahead. That’s because the current class of high school seniors scheduled to graduate this spring will be the last before an expected long decline begins in the number of 18-year-olds — the traditional age of students when they enter college.

A “demographic cliff” with big implications for the economy

Demographers say it will finally arrive nationwide in the fall of this year. Recruiting offices will begin to confront the long-anticipated drop-off in the number of applicants from among the next class of high school seniors.

But the downturn isn’t just a problem for universities and colleges. It is a looming crisis for the economy, with fewer graduates eventually coming through the pipeline to fill jobs that require college educations. This occurring even as international rivals increase the proportions of their populations with degrees.

“The impact of this is economic decline,” Jeff Strohl, director of the Georgetown University Center on Education and the Workforce, says bluntly.

“A few hundred thousand per year might not sound like a lot,” Strohl says. “But multiply that by a decade, and it has a big impact.”

Fewer students can result in fewer colleges

Ripple effects through the economy

While the falloff in the number of 18-year-olds has been largely discussed in terms of its effects on colleges and students, the implications are much broader.

“In an economy that depends on skilled labor, we’re falling short,” says Catharine Bond Hill, an economist, a former president of Vassar College and the managing director of the higher education consulting firm Ithaka S+R.

“We should be aiming for No. 1, and we’re not,” she says.

Still-unpublished research underway at Georgetown forecasts major shortages in teaching, health care and other fields, as well as some level of skills shortfalls in 151 occupations, Strohl says.

“If we don’t keep our edge in innovation and college-level education,” he says, “we’ll have a decline in the economy and ultimately a decline in the living standard.”

“It’s kind of a remarkable moment in our history,” says Luke Jankovic, an executive vice president and general manager at Lightcast. “We have a lot of people moving from economic producers to economic consumers, and there just aren’t enough people coming up behind them to replace them.”

In places where the number of high school graduates remains stable or increases, meanwhile, it will be largely because of one group: Hispanic students. The proportion of high school graduates who are Hispanic, nationwide, is expected to rise from 26% to 36% by 2041.

All of these things present “a combination of factors that we haven’t seen before,” says Emily Wadhwani, a senior director at credit-rating agency Fitch who works on higher education.

Concerns about the value of a college education

The only thing that will restore stability in the higher education sector, says Wadhwani, “is a renewed sentiment that it’s worth it.”

Demarée Michelau, the president of WICHE, calls these trends, “the most perplexing set of issues to face higher education planners and administrators in a generation.”

There are other customers for colleges, of course, including international students, students who are older than 18 and graduate students.

But these other sources may not be enough to make up for the coming declines, experts say.

On the campus of Iowa Wesleyan, the old gym was stripped of its wood flooring and whatever else had value and was then ripped down. The cornerstone fell into the pile of rubble. It bore the date of the college’s founding: 1842.

“In so many of these towns, their identity is inextricably linked to the college that’s been there forever,” says Doug Moore, the man who oversaw the liquidation. “It’s a huge source of local pride. It’s also a big source of good-paying jobs that are not replaceable.”

The process of shutting it down, he adds, “is brutal and painful.”

And yet he knows that in the coming years, more colleges and universities will likely go under the auctioneer’s gavel and the wrecking ball:

“You have a staggering number of variables” facing colleges and universities. “It’s supply and demand. You’ve got to evolve and adjust or die.”