‘Small business representative’ still has some meaning for people, but of course the term is gamed constantly in the political arena. Via Alternet comes this example:
This morning, NPR’s Yuki Noguchi wanted to know how an ordinary small business owner feels now that the Obama health care law has been upheld. So she turned to this guy:
Well, as it turns out, Joe Olivo of Perfect Printing turns up quite a bit in public discussions of this and other issues. Here he is testifying against the health care law before House and Senate committees in January 2011. Here he is on the Fox Business Network around the same time, discussing the same subject. Here he is a few days ago, also on Fox Business, talking to John Stossel about the law. Here he is discussing the same subject on a New Jersey Fox affiliate.
And here he is in July 2010 discussing small business hiring with Neil Cavuto on Fox News. Here he is opposing an increase in the minimum wage in an MSNBC debate a couple of weeks ago.
Go to many of these links and you find out something about Joe Olivo that NPR and NBC didn’t tell you: he’s a member of the National Federation of Independent Business. NFIB’s site and YouTube page promote many of Olivo’s public appearances. He was the subject of an NFIB “My Voice in Washington” online video in 2011.
NFIB, you will not be surprised to learn, is linked to the ALEC and Karl Rove’s Crossroads GPS, and to the usual rogues’ gallery of right-wing zillionaires.
So Joe Olivo isn’t just some random business owner — he’s dispatched by NFIB whenever there’s a need for someone to play a random small business owner on TV.
The law will give some small businesses tax incentives to pay for employee health care. Starting in 2014, those with 50 or more employees will be required to provide it.