Trump the Chump

It’s time to shit-talk the president.

Congressional Democrats have had difficulty figuring out how to respond to Trump’s lawlessness, mendacity, stupidity, and cruelty.  The democratic base wants them to talk tough, but the hard reality is that they have almost no formal power and lack a party leader.  As a result, Trump has been left to torpedo his own presidency without meaningful democratic assistance. 

As the mid-terms approach, however, the Democrats have an opportunity to refine their communications strategy.  It seems like their main messaging effort will be around affordability.  This is understandable. Voters are upset about inflation, and Trump has in fact made inflation worse with his war in Iran and his trade war. But affordability talk has real drawbacks, notably that there is not much Democrats will be able to do about affordability even if they win the election.  Making empty promises to win elections is not a great long term strategy.  To be clear, I am not opposed to affordability messaging – we are skating in front of the breaking ice, and whatever will help the dems win in November is fine with me. But I think there are some additional themes worth considering.

First and foremost: it’s time to shit-talk Trump.  He is weak and stupid and he sucks at negotiating. He is being laughed at and manipulated by leaders all over the world.  Putin is supplying Iran with intelligence and weapons that the Iranians are using TO KILL AMERICAN SOLIDIERS!  Trump the chump does nothing about it.  Putin gets Trump to broker a cease fire and prisoner exchange with Ukraine, and then violates the deal.  Trump the chump just meekly takes it.  Russia targets US companies operating in Ukraine. Trump the chump . . . bupkis. Trump is a blowhard and a coward. He constantly threatens Iran, then backs down. Now Trump is going to visit Xi, where he will undoubtedly make a point of demonstrating to the world how weak and manipulable he is. 

Publicly belittling Trump is the best shot Democrats have at manipulating him into supporting Ukraine and standing up to Xi.

Second: Trump is a fool. Every president since Carter has known that attacking Iran was a mistake. Trump should have used economic pressure to get Iran to behave. Unfortunately Trump was too stupid to realize that Obama’s approach was best.

Third: focus on the tax dollars Trump is wasting on unpopular projects – his ballroom, the reflecting pool, ICE, the Iran war.  Voters hate being played for suckers. Usually this fundamental psychological attitude works in favor of Republicans, who can use any government misstep, real or perceived, to fan voter resentment of democratic politicians who support using government to solve problems. Democrats don’t often get to pose as the party of fiscal rectitude, but Trump is giving them an opportunity.

Fourth: It is up to voters to stop Trump from doing even more damage to this country by putting Democrats in Congress.

This message has several advantages. It helps voters understand that Democrats currently lack the power to stop Trump from pursuing his unpopular policies. It avoids making promises that Democrats cannot keep. Running on affordability is problematic because Democrats will be on the hook for lowering prices, and they have no credible plan for doing this. Instead, they should emphasize that they will act as a check on Trump. This allows them to continue blaming Trump for the problems he will continue to create. And it gives Republican voters and Republican leaning independents permission to vote Democratic – not because they support the Democratic governing philosophy, but because they recognize that Trump is a dangerous incompetent and they support divided government. It makes the mid-terms a referendum on a highly unpopular president.