The Plum Line repoprts:
Big Liberal Bloggers Tee Off On Progressive Groups For Not Sharing Ad Wealth
Some of the leading liberal bloggers are privately furious with the major progressive groups — and in some cases, the Democratic Party committees — for failing to spend money advertising on their sites, even as these groups constantly ask the bloggers for free assistance in driving their message.
It’s a development that’s creating tensions on the left and raises questions about the future role of the blogosphere at a time when a Dem is in the White House and liberalism could be headed for a period of sustained ascendancy.
A number of these top bloggers agreed to come on record with me after privately arguing to these groups that they deserved a share in the ad wealth and couldn’t be taken for granted any longer.
“They come to us, expecting us to give them free publicity, and we do, but it’s not a two way street,” Jane Hamsher, the founder of FiredogLake, said in an interview. “They won’t do anything in return. They’re not advertising with us. They’re not offering fellowships. They’re not doing anything to help financially, and people are growing increasingly resentful.”
Hamsher singled out Americans United for Change, which raises and spends big money on TV ad campaigns driving Obama’s agenda, as well as the constellation of groups associated with it, and the American Association of Retired Persons, also a big TV advertiser.
“Most want the easy way — having a big blogger promote their agenda,” adds Markos Moulitsas, the founder of DailyKos. “Then they turn around and spend $50K for a one-page ad in the New York Times or whatever.” Moulitsas adds that officials at such groups often do nothing to engage the sites’s audiences by, say, writing posts, instead wanting the bloggers to do everything for them.
The behind-the-scenes tensions go to the heart of the role these bloggers have created for themselves in Democratic politics — they’re basically advocates and operatives with big platforms — and their future role, too. They argue that their efforts and fundraising helped drive the Democratic ascendancy. Yet even the Dem party committees are reluctant to advertise with them, raising the question of whether the party will ever be willing to seriously invest long-term in this new media infrastructure.
This is (so far) not a problem for Angry Bears. Unfortunately.
Update: Link fixed. Here is the follow up story
(h/t Movie Guy)