The Market Keeps Working

Unsuprisingly, Sinclair stations are losing advertisers. Interestingly, the advertisers say that emails and calls from consumers were not the reason they decided to pull the ads – they did it on their own initiative.

I suspect that the value of this in-kind political donation that the managers of Sinclair are making to the Bush campaign will rise considerably before this is over. While the nominal value of the hour of free airtime on all Sinclair stations is $5 million, when you add in the lost advertising revenue the final cost to Sinclair will be much, much more than that.