New Ad

The Bush campaign is releasing a new ad entitled “Wolves“, that explicitly plays the fear card. Its intent is to generate a mood of danger, and then claim that Kerry would not be a good protector of the US.

Some are already thinking that it will be an effective and memorable ad, though I’m not convinced about that. The interesting question, to me, is how the Kerry campaign should respond. Do they mention that Cheney wanted to cut funding for intelligence and defense in the early 1990s? Do they point out that Bush had read a memo titled “Bin Laden Determined to Attack US” at the start of his August vacation, and then proceeded to spend four weeks clearing brush from his ranch? Is it time to use some excerpts from Richard Clarke’s book? Or should they simply start quoting the numerous passages from the 9/11 commission report that indicate that the Bush administration responded woefully inadequately to the looming threat of terrorism in 2001?

Kash