A few years ago—probably four, though maybe more—I was doing some research at SIBL when the National Sport of Canada came on the television screens.
It wasn’t that I stopped to watch; that loyalty had been previously established. It was that everyone else who was walking between the floors stopped and watched for at least five minutes, and often longer.
So when the NYT declares that curling “has captivated the Type-A world of Wall Street almost by accident” as if this were news, I can safely state that it has been so for a while.
(h/t the blog of the London Review of Books)