All That Positional Warfare For Nothing

by Tom Bozzo

This ran on AutoWeek’s “But Wait, There’s More…” page, under the heading “This week’s sign the automotive apocalypse is nigh” (sorry, no link):

…[A]ccording to a General Motors study:

  • 88 percent of women surveyed would rather chat up someone who owns the latest fuel-efficient car versus the latest sports car.

I suppose as long as automobile marketers have social-status anxiety to work with, they’re still in business. This may also be among ways it’s not bad at all to live in one of Those Neighborhoods where you can’t throw a rock without hitting a Prius, so buying an econobox would increase social status.