Try Something Different, Dems. Like Actual Defense of the ACA. There’s Nothing to Lose But Loss Itself. Really.

Reader Alex Bollinger posted this this morning in the Comments thread to this post of mine from yesterday:

Not only would low-info voters benefit from actually knowing that the ACA is doing good, but a few lefties could use a reminder that it’s not just a neoliberal gift to the insurance industry.

I responded:

Yes, Alex.  Exactly.  It surprises me that the insurance industry hasn’t been sponsoring pro-ACA, anti-AFP-disinformation ads.  I realize that it would involve implicitly acknowledging that their past policies–e.g., denying individual-market coverage to anyone who had even a minor preexisting condition–but they’re in real danger of losing the single-payer war (or at least the public-option) war.

Back last December, after it had become clear that many of the state Blue Cross companies–which had by far the largest market share of the individual market in many, many states–was taking obscene advantage of the ACA (and then the healthcare.com debacle) to imply to policyholders of canceled plans that their only option was a very high-priced plan, I wrote here in AB that they were presuming that single-payer or at least the public option could not become a real possibility as a result. And by the very end of the year, after several pundits began making the same point, and it looked like the issue could really take off, the industry apparently did recognize it; it did stop the deceit.

What everyone seems to forget is that until last fall, the wingnut argument, including in the court challenges, was “Freedom! Liberty!”  You never hear that anymore.  Now all you hear is that premiums and out-of-pocket caps are too high and provider networks are too narrow.

Um.  Single-payer would take care of those things.  So maybe sometime before November the industry will realize that it’s very much in its interest to counter the AFP with a massive ad campaign.  Call it survival instinct.

And, who knows?  Maybe by the time the insurance industry realizes that the AFP ads need to be countered with an ad campaign of hard-hitting refutations and real-people  stories, the Dems will have figured that out, too. I never got this idea of addressing the ACA with generic we-need-to-fix-rather-than-repeal it, and hope that that nullifies the law’s unpopularity as a political problem.

The way to nullify the law’s unpopularity as a political problem is to make the law popular.  And all that would take is a good ad campaign.

Please, no more generic keep-and-fix. Please, now, specific refutations and explanations from actual real people .  And, fix?  A public option, maybe?

Seriously, Dems.  Go for it. There’s nothing to lose but loss itself.

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I added this as an update to yesterday’s post, but I think it deserves a post all its own, in addition.